FAQ for exhibitors

Here we have gathered answers to some of the most common questions we receive from exhibitors. We hope you find what you’re looking for, otherwise, please feel free to contact us.

General information

Move-in
September 21, 07.00-20.00
September 22, 07.00-09.45

Move-out
September 23, 16.30-22.00

September 22, 2027: 10:00 – 18:00

September 23, 2027: 10:00 – 16:00

Information about raised construction, marketing materials, and much more can be found in the web portal MyEasyfairs.

You can register your stand personnel via MyEasyfairs. All stand personnel must have an exhibitor badge at the fair. Here’s how to proceed:

  1. Log in to MyEasyfairs with the login you received when you booked a stand at the fair.
  2. Click on “Manage Stand” for the relevant fair.
  3. Go to the “Prepare Your Stand” tab.
  4. Click on “Register Your Personnel” under the “Stand Personnel” section.
  5. Click on “Register Your Personnel” in the new view.
  6. You will now be redirected to a new window.
  7. Click on “Personnel” (the second tab at the top of the page in the blue field) if you haven’t landed there automatically.
  8. Click on “+ new” and add the stand personnel’s details.
  9. Click “Next”. The person will now receive an email with their exhibitor badge to the email address you provided.
  10. Bring the exhibitor badge to the fair for quicker and smoother entry.

Yes, of course, you may distribute taste samples, but please keep in mind that they should be samples and not full portions.

All exhibitors must comply with Swedish food safety regulations – including obtaining a food handling permit, maintaining an unbroken cold chain, providing a clear and accurate list of ingredients and adhering to rules for alcohol tasting samples.

You can easily order furnishings and other stand interior through the Nordic Expo Service webshop!

Nordic Expo Service is an experienced provider of stand solutions, designing and building tailor-made stands that reflect your brand.

With 3D renderings, smart material choices, in-house production, warehousing, and experienced project managers, we create everything from simple to advanced stand concepts.

Your personal contact at Nordic Expo Service:
Linda Knöös
+46 76-127 43 00
linda.knoos@nordicexposervice.com 

Final order deadline: 25 August 2027
Ordering after the last date, a surcharge of 30% will be added to the regular price. When ordering during move-in, a surcharge of 50% will be added to the regular price.

May 2027:
Online exhibitor meeting for the person who booked the stand. Get the latest information about the upcoming event. An invitation will be sent well in advance.

September 2027:
Online meeting where all stand personnel will be introduced to our lead-generating tools and other useful information ahead of the event. An invitation will be sent well in advance to all registered stand personnel.

Stand catering:
montercatering@malmomr.se

Lunch vouchers:
kuponger@malmomr.se

All freight handling is managed by Nordic Expo Service. Costs for unloading, loading, and handling of your incoming and outgoing cargo will be charged according to Nordic Expo Service rates.

Prices and guidelines for cargo and forklift services

Goods can be received from:
Sep 16-17 at 7am-4pm
Sep 20 at 7am-4pm
Sep 21 at 7am-8pm
All goods must be picked up no later than: Sep 28

Please contact Pia Roos Börjeson for more information about height exposure.

pia.roosborjeson@easyfairs.com
+46 704 34 45 25

At the event

We’re glad you’re interested in speaking at the Nordic Natural Food. Please contact us to discuss the topic and setup you’re interested in.

nnf@easyfairs.com

With a few simple tips, you as an exhibitor can maximize your participation. Here’s a brief checklist:

  • Update your profile in MyEasyfairs
  • Spread the word about your participation through your channels and invite your own customers using your personal link found in My Easyfairs.
  • Invest time and effort in your stand to make it visually attractive to visitors. A tip is to also attract visitors with some kind of activity, such as a competition or by offering something tasty.
  • Have the right people on site. Choose your most engaged and knowledgeable staff to be at the stand.
  • Engage your stand personnel. Make sure you have enough personnel and plan time for breaks and lunch.
  • Use both Visit Connect and the Smart Badge reader actively during the fair.
  • Don’t forget to follow up after the fair!

In short, prepare well to be the best!

Find accommodation suggestions near Malmömässan here!

Flexible stand builds with beMatrix at Easyfairs Malmö and Kista events
Easyfairs and their stand build company Nordic Expo Service uses beMatrix at both Malmömässan and Kistamässan and it is a reusable modular aluminum framing system for building exhibition stands, event spaces, retail displays, and other temporary structures.

Wall color & secure mounting options
A good alternative for achieving a wall color or design other than white is to use printed rigid panels or tension fabric graphics. These graphics can be reused at future exhibitions, providing a more sustainable solution while also creating a more premium and professional look compared to traditional painted chipboard walls.

When mounting items such as shelves on beMatrix walls, Nordic Expo Service needs to be informed so they can assist the customer in preparing the wall structure for proper and secure installation.

Tailored solutions aligned with your needs
Nordic Expo Service has extensive experience in planning, designing, and building exhibition stands in Sweden and internationally. They create tailored stand solutions that reflect your company, products, and goals, with a focus on smart use of space, clear messaging, and visitor engagement.

Contact Linda Knöös for personal service.

+46 (0)76-127 43 00
linda.knoos@nordicexposervice.com 

Yes, you’re absolutely welcome to offer samples. However, they must be sample-sized portions, not full meals.

Collect leads

The Smart Badge is the digital business card of all participants. Scroll down the page to read more about all the benefits you, as an exhibitor, have in collecting leads via Smart Badges.

With Visit Connect, you as an exhibitor can scan the QR code on the visitor’s Smart Badge to collect hot leads. Scroll down the page for more information.

Marketing together

As an exhibitor and partner, we look forward in maximizing the opportunities this fair creates by inviting visitors and spreading the word about Nordic Natural Food in your channels and networks. An invitation from a well-known party will of course get a better response!

  • Invite your customers and networks.
  • Spread your participation on social media.
  • Use your personal invitation link for digital invitation.
  • Get published; raise a current issue, hot topic or an exciting case on our website, newsletter and social media. Write an editorial post about a maximum of one A4 and send it to us. Authors and companies are listed as clear senders and linked. Email it to nnf@easyfairs.com

My Easyfairs is your digital exhibitor portal. 

Yes, we have all the marketing materials available here. 

Do you need stand services?

Our partner, Nordic Expo Service, will assist you with all practical and technical questions about your stand and orders for it.

Generate more high-
quality leads with our app

The Easyfairs Nordics app gives you as an exhibitor, full control throughout the entire event, from preparation to follow-up.

easyfairsapp

Our exhibitor portal:
MyEasyfairs

MyEasyfairs is the hub for your participation in the fair. Here, you can upload information about your company, your logo, the products you will display at the fair, register stand personnel, and access important information leading up to the fair. MyEasyfairs is linked to the exhibitor list, so make sure to maximize your visibility by keeping your profile updated. Visitors plan their visits based on the exhibitor list.

Myeasyfairs

Smart Badge

During move-in, exhibitors will receive the Smart Badge readers included in their package. The reader is a wireless sensor placed in your booth. When a visitor touches the reader with their Smart Badge (name tag), it automatically collects all the company information you’ve shared in your MyEasyfairs. The information is summarized and sent in a single email to the visitor after the fair day ends.

The Smart Badge technology is beneficial for all exhibitors – no matter which EasyGo package you have. You’ll get access to a list of contact details for those who have touched your reader during the fair. The list will be available in your MyEasyfairs the day after the fair closes.

Visit Connect

For those with GoLeads, GoPlus, and GoPremium packages, you can scan the information of the visitors who come to your stand by simply scanning the QR code on their Smart Badge using the Visit Connect app. This simplifies your follow-up after the fair and ensures you don’t lose important business cards or contact details.

visitconnect