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Tomorrow, sustainability strategist Michel Bracké takes the stage at Nordic Organic Expo – bringing with him a rare blend of tech-industry sharpness, plant-powered conviction and a mission to help climate-smart businesses scale fast. With four decades as a vegetarian and a career pivot that surprised even him, Bracké is ready to energize the event with stories, lessons and a future-focused vision.

From traceable ingredients to uncompromising sustainability standards, MyCare arrives at Nordic Organic Expo with a clear message: the future of wellness is both transparent and deeply interconnected. To learn more about the vision behind this approach, we sat down with Tärje Pennsäter, Sales Manager at MyCare.

From department store executive to international natural products expert, Mary Allen has built a career bridging wellness, trade and innovation. As the Founder and President of Natural Brand Works LLC, she helps North American brands expand globally through partnerships with major organic events across Europe and Australia.

Gustav Johansson went from a curious home cook in to Sweden’s plant-based culinary rebel – shaking up classic dishes with vegan flair. This fall at Nordic Organic Expo, he’s bringing his tasty revolution to the stage – proving sustainable eating can be both attainable and delicious.

At the helm of KRAV, Sweden’s most trusted organic label, is CEO Emma Rung – a visionary reshaping what it means to lead with purpose. With a bold vision, she champions organic not just as a label but as a dynamic movement transforming how we think about food, sustainability and values.

Sofia Andrén is a journalist and retail strategist known for transforming store spaces into emotional, engaging brand experiences. At this year’s Nordic Organic Expo, Andrén will share her vision for the future of conscious retail – where storytelling, transparency and bold design meet the expectations of today’s values-driven consumers.